Most churn models answer a simple question: “Will this customer leave?” But business teams often need a better one: “When are they likely to leave?” Time-to-event thinking changes the way churn is measured and managed. Instead of producing a single churn probability, survival analysis estimates how churn risk evolves over time and how long customers …
Customer Churn Prediction using Survival Curves: Analysing the Time-to-Event Data to Determine the Probability of Customer Attrition Over Time
